Aliza Licht, Branding Expert

Aliza Licht

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What does it mean to have a brand? What does your brand tell the world about you? What happens to that brand when the world changes? Aliza Licht knows – especially after the past five weeks.

As an award-winning marketer, bestselling author & podcaster, personal branding expert, and career development coach, Aliza was a go-to on Instagram for confident, spot-on analysis of brand management and mismanagement, from celebrities and corporations in the news to the rest of us out there hanging a shingle in the world. But on October 7, 2023, Aliza realized that her brand had to represent her whole self, and include her whole identity. She has since become a one-woman up-to-the-minute newsfeed about Israel & Gaza, and has a new appreciation of what it means to be “on brand” in a crisis.

On this episode of “Your New Life Blend,” host Shoshanna Hecht sits down with Aliza to discuss how our brands not only reflect our professional milestones and achievements, but of what we choose to prioritize in our lives – and the values we live by.

Show Notes:



On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.
Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media.


Leave Your Mark

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