Has there ever been a better time to decide what our lives should look like? We are emerging from a once-in-a-century cataclysm where our lives were upended, our communities remade and our priorities readjusted. Now as the call to return to “normal” grows more insistent, we get to ask the question: what does “normal” look like? Did the old normal serve me? What do I want my new normal to be? And what will that mean for my career, my community, and my family? These are the fundamental questions to building our lives – and now, rebuilding them. As a therapist and coach, Shoshanna Hecht has been wrestling with these very questions in her practice – and now, on this podcast. With guests from all walks of life including media, culture, politics, tech, business & activism, Shoshanna examines the overlap of our goals, relationships, boundaries and priorities, and how we can navigate them all with self-awareness and intention. What do we want our lives to look like? Welcome to Your New Life Blend.
What does it mean to have a brand? What does your brand tell the world about you? What happens to that brand when the world changes? Aliza Licht knows – especially after the past five weeks.
As an award-winning marketer, bestselling author & podcaster, personal branding expert, and career development coach, Aliza was a go-to on Instagram for confident, spot-on analysis of brand management and mismanagement, from celebrities and corporations in the news to the rest of us out there hanging a shingle in the world. But on October 7, 2023, Aliza realized that her brand had to represent her whole self, and include her whole identity. She has since become a one-woman up-to-the-minute newsfeed about Israel & Gaza, and has a new appreciation of what it means to be “on brand” in a crisis.
On this episode of “Your New Life Blend,” host Shoshanna Hecht sits down with Aliza to discuss how our brands not only reflect our professional milestones and achievements, but of what we choose to prioritize in our lives – and the values we live by.
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